Scottsdale Center for the Performing Arts

Facing pressure due to the loss of their marketing director during a critical time in their season, Scottsdale Center brought Audience Magnets in to create and implement marketing and promotional efforts for their performances until a suitable permanent director could be found.  Shows including Michael Feinstein, The Capitol Steps, Sister’s Christmas Catechism and John Cleese did gang-busters ticket sales, allowing management to breathe a sigh of relief, knowing marketing was in capable hands and they would achieve their ticket sale goals until they could get fully staffed.  A few seasons later, when their marketing manager moved on, we were called in again to initiate and execute advertising campaigns.

Sample Projects